Sponsorship strategy
Determining how a sports partnership can address corporate brand and marketing objectives.
Sebadore
We help brands maximise their sponsorship investment.
Motorsport experts & Formula 1 specialists.
Trusted by Fortune 100, FTSE 500 & high growth VC backed enterprises globally.
Capabilities
How we help
Rights negotiation
Ensuring brands drive maximum return on investment from deal negotiations.
Activation planning
Creating exciting, strategic marketing activation plans for their partnership.
Partnership management
Working with brands marketing teams on rights holder management and internal stakeholder engagement.
Events & hospitality
Delivering memorable activation experiences for the brand & their guests.
Creative design
Bringing the brand partnership to life, through engaging creative design.
Featured capabilities
Guest brand journey
Why F1?
A new era for F1
F1 continues its meteoric expansion, broadening its fan demographic and swelling its fandom globally.
1bn
global F1 fans projected in 2026
6.5m
race attendees annually. The equivalent to 65 Super Bowls
77%
of new Formula 1 fans are milennials
58/42
Male - Female fanbase globally
Featured projects
Selected work
End-to-end sponsorship delivery
From initial rights negotiaions, through to delivery, Sebadore led the sponsorship programme for this high-growth cyber security brand.
View MoreSponsorship strategy
In depth evaluation of existing sponsorship and strategic recommendations for future sponsorship direction.
View MoreObjective. Specialist. Trusted.
An independent sports marketing agency, we help brands maximise the return on their sponsorship investment by ensuring best practice is achieved across all phases of their sponsorship programme.
A proven pathway to returns
What leaders say about F1
When you look at our criteria - global reach, sophisticated client activation and tech-centricity - Formula 1 is perfect across all three.Gaurav Chand CMO, Cognizant
As the popularity of F1 grows, we have the chance to reach a huge audience that cares about the impact technology has on their favourite teams.Ariel Kelman CMO, Oracle
On broadcast brand exposure alone, AMD has seen a 14.5x return on investment - and it is not the only way to justify our sponsorship budgets.John Taylor CMO, AMD
No other sport has been as dynamic in its evolution and embrace of new technologies. It’s an organically tech-driven environment, flush with data.Rachel Thornton VP Worldwide Marketing, AWS.