1bn
global F1 fans projected in 2026
Why Formula 1
A new era for F1
Global reach, tech-centric audiences, and a sport built on engineering pace.
6.5m
race attendees annually — the equivalent of 65 Super Bowls
77%
of new Formula 1 fans are millennials
58/42
Male – Female fanbase globally
No other sport has been as dynamic in its evolution and embrace of new technologies. It is an organically tech-driven environment, flush with data — the natural stage for the X57 platform.